Digital Marketing VS. Growth Marketing VS. Traditional Marketing: What’s the Difference?

23 min readJun 1, 2022

There are three types of marketing: digital marketing, growth marketing, and traditional marketing. Each type has its advantages and disadvantages, so it’s essential to understand the differences before deciding which type of marketing to use.

Digital Marketing: This type of marketing uses the internet and digital technologies to reach and engage customers.

Growth Marketing: This type of marketing focuses on acquiring and retaining customers.

Traditional Marketing: This type of marketing uses offline channels to reach and engage customers.
So, which kind of marketing should you use? The answer depends on your business goals. If you’re looking to get a large audience quickly, digital marketing is a good option.
This article will explore each of the three main marketing strategies. You will learn the advantages and disadvantages of each to decide which is best for your business. Keep in mind that every business is unique, so the strategy that works for one might not be the same for another.

The Complete Guide to Business Intelligence for Small Businesses

Differences Between Digital Marketing and Traditional Marketing and Growth Marketing

Traditional marketing channels are still effective but challenged by digital platforms that can provide more targeted ads and offer more customer engagement options like customer chatbots and customer surveys.
Growth marketing is a popular hybrid of traditional marketing and growth-oriented practices like customer engagement, surveys, and contests. It’s an effective way for companies to gain new customers, reward customers, and generate word-of-mouth publicity. Digital marketing is a powerful marketing channel, but it’s not the only one. Traditional marketing channels offer various advantages that can complement digital marketing strategies. However, digital marketing is the most cost-effective, scalable, and effective way to reach your customers.
Digital marketing is “Marketing that uses technology to create, capture, store, process and distributes information.”

What Exactly Is Digital Marketing?

There are many definitions for what digital marketing means today because it had evolved so much over the years from its origins in 1997 when there were very few search engines and websites used less frequently. This evolution has made it difficult to define but understand fundamental principles, such as how consumers interact with brands on social media platforms.

Digital marketing uses digital technologies to create, capture, store, process, and distribute information. It involves four key elements:
1. Targeting (customer profiling).
2. Content creation.
3. Distribution & delivery of content through various channels.
4. Measurement of success or effectiveness for each stage.

These four key elements are now more commonly known as “Digital Marketing.” “Digital Marketing” is becoming more widely used because it encompasses everything from traditional offline methods like print advertising and television commercials to online activities such as search engine marketing, email marketing, and social media marketing. Digital Marketing is also defined as reaching out to your customers/target audience in a very cost-effective manner, either by creating content that provides value for them or distributing free offers/discounts via mobile phone applications like WhatsApp, etc.
All these types of digital marketing interact with one another depending on the kind of customer you are targeting or offer you would like people to see when they visit your website or app. For example, if you have an eCommerce website, communication between your website and the customers during their visit. At the same time, they browse products on your site. Still, this interaction depends significantly on whether they had visited your site before or not and which product they had browsed previously, along with other factors that make up their behavior pattern — considered when designing any digital strategy.

Advantages of Digital Marketing

When it comes to marketing your business, you can’t let costs get in the way. However, you don’t need to spend money on ad campaigns or expensive production services with digital marketing. Instead, you can use free and easy-to-use tools like Google AdWords and Facebook Ads to reach new customers for your products or services. In addition, you can use free tools like Google Analytics to track the effectiveness of your digital marketing campaigns.

Disadvantages of Digital Marketing

What is Traditional Marketing?

Traditional marketing is the practice of using various forms of media advertising to drive customer engagement and sales. Traditional marketing channels include paid advertising (such as TV, print, and online ads), customer referrals, word-of-mouth, and strategic alliances with other companies. Traditional media are still effective, but they’re being challenged by digital platforms that can provide more targeted ads and offer more customer engagement options like customer chatbots and customer surveys.

Advantages of Traditional Marketing

Traditional marketing channels can create targeted audiences based on customer engagement data and marketing metrics such as ROI, revenue, and revenue retention.

Ready-to-use Marketing Funnels: Traditional marketing channels can create a sales funnel from the ground up, whereas digital marketing platforms require more customization. The traditional marketing channels are the most effective for building a loyal customer base.

Brand Awareness: Traditional marketing channels build brand awareness, which is vital because it helps establish a positive relationship with the customers. The more you know about your audience, the better decisions you can make for them.

Customer Retention: Traditional marketing channels can retain customers by providing customer service via phone, email, or live chat support. In addition, traditional marketing channels offer an efficient way of communicating with your clients and promoting new products and services that your company provides.

Disadvantages of Traditional Marketing

Here’s an interesting question about the disadvantages of traditional marketing.
Traditional marketing involves the use of print, radio, and television advertisements. These ads are expensive because they require time and money to produce. The cost is extremely high because it takes more than one person to put together the advertisement in terms of effort and the money required to pay for printing materials such as ink and paper. Because advertising is expensive, companies with less money must limit their advertising budget. In addition, companies that don’t have much money may not be able to afford these advertisements because they are expensive. Advertising is costly, limiting the products and services that can be offered.
Companies with low budgets may not be able to afford advertising due to their limited funds. Therefore, businesses are forced to limit their product line or services. The inability to advertise effectively increases the cost of goods and services, making it difficult for small business owners to compete against giant corporations that can afford more advertising money than smaller companies.

Traditional marketing involves print, radio, and expensive television advertisements. Each medium requires an individual writer or producer who makes their material and purchases their own time. As a result, very few small businesses are willing to invest the money necessary in traditional advertising due to the high cost of running print or television commercials.

What is Growth Marketing?

Growth marketing is a term used to describe a hybrid of growth-oriented advertising and customer-engagement practices such as online customer surveys, chatbots, and contests. Growth marketing channels combine paid ads with non-financial incentives for customers to encourage engagement and return for the brand. Growth marketing is a popular hybrid of traditional marketing and growth-oriented practices like customer engagement, surveys, and contests. It’s an effective way for companies to gain new customers, reward customers, and generate word-of-mouth publicity.

The first step: Growth marketing is knowing what your target audience already knows about your brand–that’s where we come into play. That’s where we get to put ourselves in their shoes and think like them. The goal is not to be familiarized with the latest technology, trends, and analytics. Instead, focus on learning what makes people buy and interact with your brand today. Once you identify these key attributes, you can build a growth marketing campaign around them.
Once you understand the unique characteristics of your users (and potential users) and align your messaging with their needs, you’ll be able to generate leads faster and convert visitors into buyers at higher rates. You’ll also help your brand stand out and improve its search engine rankings, helping you to increase revenue over time.

The second step: Growth marketing is identifying opportunities for additional revenue streams. For example, you might use the data gathered during the first phase to find ways to expand your service offerings. You need to add extra staff members to handle the new demands. Or you could offer a premium version of your product with additional features. Whatever you decide to implement, you’ll want to ensure that you’re communicating clearly with your customers about the value you’re providing. It’s important to know why they would choose to pay more for something rather than just accepting whatever price you ask. This will allow you to ensure that your services meet their needs and expectations, resulting in happier customers and improved retention.
Growth marketing provides a fantastic opportunity for business owners to maximize profits without spending too much money. Some studies show that businesses that pay the most on marketing see the highest returns. However, the most effective marketers are always willing to invest in whatever is necessary to drive profits. If you’re a small business owner or entrepreneur, you don’t necessarily need to be tech looking to grow their businesses within their current market or enter a completely new one. A company can benefit from growth marketing by leveraging content marketing, lead generation, social media, SEO, email marketing, CRM, and other traditional and online marketing strategies. Many businesses have doubled their profits after implementing specific growth marketing strategies.
Growth marketing is much work, but it will bring tremendous benefits to your business and give you an edge against the competition if executed correctly. Whether you run a small local shop or sell directly to consumers via eCommerce platforms like Amazon, understanding and implementing growth marketing strategies will provide your business with a competitive advantage.

Advantages of Growth Marketing?

You only invest as much as customers spend on your product with growth marketing. As a result, you get a better ROI than traditional marketing channels, where you only receive a fraction of what your customers pay. –
Ready-to-use Marketing Funnels: With growth marketing, you don’t have to navigate complicated channels and build a sales funnel from the ground up; you already have a ready-to-use funnel built into your product.
Targeted Audiences: With growth marketing, you can create targeted ad audiences based on customer engagement data and marketing metrics such as ROI, revenue, and retention. In addition, you can target audiences based on geographic location, product category, and more. –

Valuable Data: With the growth in marketing, you can gain valuable insights into how your customers use your product. These insights allow you to optimize the customer experience for better results. –

Targeted Advertising: With growth marketing, you can create targeted advertising campaigns based on engagement targeting data from your customer data platform (CDP). Growth marketers know that a measured ad is designed to drive revenue and increase profit margins.
You can create targeted campaigns to reach customers based on customer engagement data from your CDP. This allows you to develop a long-term plan to market and sell your product.

Generate Revenue: Growth marketing programs allow you to generate revenue by increasing the lifetime value of customers (LTV). LTV is defined as the total amount a customer spends throughout their relationship with your company. –

Increase Customer Retention Rates: With growth marketing programs, you can increase customer retention rates to retain more of the high-value customers that will refer others to grow your business further.

Improve Customer Experience: By focusing on customer experience, growth marketers know that they are investing in developing loyal customers who will be happy and willing to share positive feedback about their experience with friends and family members.

Disadvantages of Growth Marketing

Growth marketing is less expensive than traditional marketing, but it’s crucial to invest in customer acquisition channels. If you don’t spend enough money, customers will stay away, and you’ll miss the opportunity to get them hooked. –
A Lack of Data: Growth marketing doesn’t provide much data about how customers behave or use your product. This can make it difficult to predict what kind of customers are most likely to buy from you again and where they’re spending their time online.

Poor Conversion Rate: You won’t be able to test and optimize a sales funnel until after a few months have passed; this makes it difficult to know if your campaign has been successful.

Limited Reach: Most growth marketing programs rely on paid advertising, and this means that only people who can afford to pay for advertisements see these messages.

What are Growth Hackers?

Growth hacking is a new term in the business world, but it quickly gains traction as a powerful tool for businesses to grow. But what is growth hacking? In short, growth hacking is a methodology used to achieve exponential growth for a business by using creative and innovative marketing techniques. This can include anything from using social media to create buzz around a product to using data to develop innovative marketing strategies.
There is no one-size-fits-all approach to growth hacking, as the techniques used will vary depending on the business and its industry. However, some typical growth hacking strategies can help any business grow.

To Long to Read the Growth Hacking Article? Watch the video below.

Developing a growth strategy

Producing a growth strategy for your business is a crucial step. So, what should you consider when developing your growth strategy? How can you grow your business without losing focus or overloading your resources?

The following are some of the most common growth strategies and how they can be used to grow a business.

Marketing Channels Analysis
Marketing channels analysis is crucial in growing a business because it helps you identify the best channels to drive your business forward. You can determine which ones are driving sales and draining resources by analyzing your marketing channels.
You can then focus your efforts on driving sales through the channels leading to positive results while reducing the number of channels you rely on to drive sales. By reducing the number of channels, you rely on. You can increase the time you spend developing your strategy for the specific channels driving sales. This will allow you to create a more comprehensive view of your marketing channels and identify opportunities to improve performance through better channel management.
2. Customer Analysis
After identifying which marketing channels are driving sales, you should next focus on identifying which customers are going sales. This will allow you to develop a list of customers who have made sales, income, or profit in the past and who may be able to provide you with insights into the future.
You can perform a variety of analyses of your customer data, including:

Demographics
Interests
Occupations
Companies
Events
Hashtags

For example, you could filter your customers by device type or location and look at trends in sales for each of these groups. You could also look at combinations of these factors to better understand how specific segments of your customer base are performing.

3. Competitor Analysis
After developing a list of customers who have made sales, you should next focus your attention on developing a list of competitors. This will allow you to understand which companies are competing for sales in the same markets as you are in and give you a better idea of what types of products or services others are offering that you might not be aware of.
You can obtain competitive information from a variety of sources, such as:

Competitors’ websites
Social media accounts
Google searches related to your keywords

4. Keyword Research
Keyword research is another crucial part of growing a business. It gives your insight into terms people are searching for that relate to your product or service and allows you to identify other words that people are searching for but don’t exist.
Once you know what people are searching for, you can create content that answers those questions and link it back to your website. The goal is to make it easy for people to find relevant information about your product or service when they are looking for it.

5. Content Creation
Content creation is another essential part of growing a business because content provides value to both consumers and buyers. Consumers love engaging with high-quality content, which allows marketers to share valuable content on their sites. In addition, content drives traffic to websites and pages where consumers can learn about your company, products, or services.
To grow your business and sell more products, you need to produce content that offers real value to your target audience. Therefore, the first step to creating great content is to figure out who your ideal buyer is and what they need. You must ask yourself if you provide information that meets their needs and whether you are adding value.

6. Social Media Engagement
One of the best ways to increase brand awareness and generate leads is to build relationships with audiences on social media platforms. These networks enable you to connect directly with consumers, interacting with individuals based on their interests, demographics, and geographic location.
Engaging with your audience is one of the most effective ways to promote your brand, and it helps you stand out from competitors and gain visibility within your industry.

7. SEO
Search Engine Optimization (SEO) is the process of improving your site’s ranking in organic search results. It involves optimizing the content on your website to rank higher in search engines for specific keywords. If you already have a significant following and have built trust among your followers, your chances are good at securing a spot in search engine rankings.

8. Email Marketing
An email has become a vital tool for businesses today. According to the Direct Marketing Association, email marketing is responsible for over $99 billion in annual revenue. More than 60% of B2C companies send promotional emails to existing customers every week, and half communicate with prospects via email three times per month.
The key to successful email marketing campaigns is to personalize messages to your subscribers. Personalized emails improve open rates by up to 50%, boost click-through rate by 200%, and increase conversion rates by 5%.

9. Mobile Marketing
The number of mobile phone users continues to rise, which means businesses have a massive opportunity to capture new clients and retain current ones through mobile advertising. People spend more time on smartphones and tablets than ever before and now make up 75% of Internet usage. However, only 38% of businesses currently offer a complete digital strategy.

10. Paid Advertising
Paid advertising is also known as ‘digital marketing’ or ‘paid search marketing.’ Companies spend money to be included in ad listings — usually alongside free listings — so advertisements appear when users search for specific keywords related to their products or services. Paying for paid listings provides cost-effective alternatives to expensive print advertising.
Businesses often justify paying for advertising because they assume that people will remember seeing their advertisements repeatedly. But this assumption doesn’t hold anymore since people don’t recall more than four pieces of information about any given advertising.
It’s important to note that there are many other forms of digital marketing besides paid advertising. For example, you may choose to create a YouTube channel to attract potential customers. Likewise, you may decide to develop an app that enables you to take orders or provide customer service.

Which Type of Marketing Should I Use?

Digital marketing is great for reaching new audiences quickly and inexpensively, and it’s also effective at building trust and authority among current consumers. But it doesn’t always translate into sales. Growth marketing is focused on growing existing customer relationships and increasing lifetime value, and it often involves direct mail, telemarketing, and events. Traditional marketing includes advertising through print, radio, TV, and billboards, and it also provides email marketing and social media.
Growth marketing is focused on growing existing customer relationships and increasing lifetime value, and it often involves direct mail, telemarketing, and events. Traditional marketing includes advertising through print, radio, TV, and billboards, including email marketing and social media. Which type of marketing should you use?

What are your top three steps to starting a digital business?
1. Determine what you want to do with your business
2. Understand the market
3. Choose a niche or product line that you can successfully market
4. Develop a plan for how to do it
5. Build a website that reflects your business and services

Criteria for Growth Teams vs. Traditional Marketing Teams

The criteria that different growth teams from traditional marketing teams are like those that distinguish digital marketing from traditional marketing. Both groups will focus on building brand awareness through content creation and distribution. They may differ in terms of which channels they use (digital marketing tends to focus on paid advertising, whereas traditional marketing often uses print, radio, television, etc.) and what kind of content they distribute (growth teams tend to focus on customer stories, whereas traditional marketing teams typically produce sales materials).
Here are some of the key differences between a growth team and a traditional marketing team:

Content/Storytelling

Content is not directly in the context of brands vs. growth, and it is crucial to understand the significant difference between a brand’s content and the content produced by a growth team. Developing brand awareness requires original content — writing, photos, videos, podcasts, etc. — then released to the public. In contrast, creating a growth team’s content includes recycling content from other sources, such as blog posts, social media channels, and articles.
Both strategies have their pros and cons. When done right, however, the content produced by a growth team is more attitude and brand-specific and, therefore, more memorable.

Varied Timing

The timing of when different pieces of content are released can significantly impact their impact. For example, video content removed on a popular channel at the wrong time can lose visibility and damage reception. Video content terminated when it should be (e.g., after a big news story but before the competition) can gain access and Ultra size impact.
It’s important to understand that there is no one “right” time to release content. The best time for removing content will vary from business to business. Our team at PC Social constantly research topics for every blog we write. We look at trends and social media to understand the best time to release our content. We also look at what types of questions are searched on google and Quora.

Timeline Management

Growth teams have limited timelines because they don’t generate revenue. Their job is to find new customers and retain existing ones. If this takes longer than three years, the company won’t make any money. So, growth teams must be strategic about when they release content. It isn’t uncommon for a growth team to develop a single blog post, and then it will sit for weeks or even months until it hits the appropriate audience.
Traditional marketing teams usually only have one goal: generating leads. To do this, they try to get people to notice and read about their product or service. Many traditional marketing departments want to know the exact day someone sees their ad or clicks on their link.
There is much planning involved with traditional marketing. The company decides when an ad needs to run, where it needs to go, and whom it needs to target. These decisions might take several days or weeks to finalize. With traditional marketing, the most valuable resource is time. If it doesn’t work out, the company has wasted resources and lost potential leads. And if it does work out, the results aren’t guaranteed. There is always risk involved.
The timeline starts with the result in mind of a growth marketing strategy. An effective growth team knows that every piece of content must meet the following requirements:

Be useful to prospects
Have value for current and previous customers
Provide clarity & direction

An effective way to think about growth is that it should provide answers to questions that your users are asking. Your content should answer these questions in terms that your user understands.

Where Traditional Marketing Should Focus On

The first step in understanding traditional marketing is learning how to define the role of a conventional marketer correctly. The job of a conventional marketer is to influence and persuade customers rather than just inform them about products. Traditional marketing teams focus their time and effort on advertising campaigns, direct mailings, trade shows, and events, and they may also build brand awareness through public relations and influencer marketing.
In other words, traditional marketing is not about promoting products; it’s about building relationships. At the same time, however, technology is changing rapidly. Social media and consumer feedback mechanisms like Ratings and Reviews reduce the impact of traditional marketing. Many organizations are finding it necessary to evolve their approach to marketing and sales.

How to Start a Traditional Marketing Strategy

If you’re thinking about starting a traditional marketing business, you’ll need your brand, customer base, and solution to harden your company against the competition. Here’s a quick breakdown of how it works.

Step 1: Promote a new product or an existing product
Here’s the first step in starting a traditional marketing strategy figuring out what you want to accomplish. You can either promote a new product or upgrade an existing product. You can use the data from the last promotion as a benchmark for your innovative marketing campaign.

Step 2: Create your brand
The second step in starting a traditional marketing business is to create your brand. A brand is your company’s unique personality combined with the way consumers perceive it. You should consider what factors affect the way people perceive your brand. What are the main ingredients? What does the brand stand for? Get creative and even think about how your brand would look on a future “thanks” page on Amazon.com.

Step 3: Pole position yourself
This step is starting a traditional marketing strategy to position yourself and your brand in a competitive market.

Consider these key elements:

Whom are you selling to?
What do they like?
How much do they spend?

Get accurate data on your customers to determine how much they spend on average each month. This will help you determine how much you need to spend on advertising per month. Also, find out what percent of your customers are likely to buy from you again. This will help you determine how much you need to spend on marketing per month.

You can also look at it from a customer’s point of view. If you were buying something, how much would you pay?
How much would you expect to pay?
How much would you resent paying?

Step 4: Create an action plan
An action plan is a set of goals and strategies for achieving those goals. For example, a business might define its mission as “To serve high-end customers who prefer to buy from retailers with a physical location.” tracking Nike’s new Nigeria distribution center, the plan might increase sales volume enough to make the business profitable.

Step 5: Monitor your progress
The last step in starting a traditional marketing business is to monitor your progress. Depending on the goals you have set for yourself, regular reporting may be necessary. For example, you might plan to report monthly sales results to the CEO. If you are the business owner, try to view your marketing results objectively, without bias. Remember that you are also responsible for marketing the business as the business owner. As the owner, it is your responsibility to ensure that your strategy is effective. If you are not achieving the desired results, it is up to you to take action to improve the situation. Nobody else will do it for you.
As the CEO of my company, I am always striving for excellence and hold myself to ambitious standards. When my marketing campaigns don’t meet my expectations, it is disappointing, but I use it as motivation to improve. What matters most is how you bounce back after a setback and learn from your mistakes.
Some of the results that you should look at are:

Number of new customers
Average sale price
Top-selling products
Bottom-selling products
Writing a blog about business.
counseling customers
Keeping customers updated about new products and services
They analyze sales results with data points like geographic location, demographics, lifestyle factors, and purchasing behavior.

Step 6: Act
Once you have collected data on your marketing performance, it’s time to act. Action may mean: Recognizing that you have a problem requires a substantial commitment of time and energy. Instead of getting frustrated with slow progress, be glad that you see anything.

Where Growth Marketing Teams Should Focus

The growth team will focus on growing the business by increasing revenue, customer base, and profit margins. They may also look at new markets, product lines, or expanding into new industries. While the growth team does not have direct control over the business’s day-to-day operations, they will usually be able to influence things like hiring practices, pricing strategy, and product development.

The Growth Team’s Goal & Business Objectives

Growth teams are focused on growing revenues and profit margins by selling more products or services. They may also look at new markets, product lines, or expanding into new industries. The goal is to increase revenue while maintaining profitability to grow as a company. The team should also consider improving sales efficiency through market research and competitive analysis.

Growth Team’s Role

The growth team is responsible for driving revenue and profit growth by increasing sales, lowering costs, and improving efficiency. They will also influence the business’s day-to-day operations, such as hiring practices, pricing strategy, product development, and new markets. The team may also impact the company’s culture through their involvement in training programs or other activities.

Growth Responsibilities

Different companies have different processes for creating a growth team. Some companies may choose to create formalized groups, while others may use more informal methods such as assigning specific responsibilities to members of existing departments. Regardless of how it is structured, the primary duties are:

1. Establishing goals
2. Researching market trends
3. Identifying opportunities
4. Developing strategies
5. Conducting a competitive analysis
6. Implementing changes
7. Monitoring results
8. Evaluating performance goal
11. Learning from mistakes
12. Developing follow-up plans

A Different Mindset

The digital world has changed the way we think about marketing. Instead of thinking of it as something that happens offline, marketers now focus on building a brand online first, then expanding into the physical world. When you visit a website, it’s not just the content that matters. The site itself needs to be attractive, and it must look suitable for both visitors and search engines. For visitors to act on your website, you need an appealing design. In addition to that, you need to provide valuable and exciting content.
Creating a website for your business is not only about adding the latest content, and it’s also about optimizing the design and making sure it looks good both online and on mobile devices. The more unique your site looks, the better it will rank in search engines, which means more people will visit it and purchase your product or service.

A Different Skillset

The main difference between digital marketing and growth marketing is that digital marketing focuses on building relationships with customers through digital platforms, and it’s about getting people to trust you enough to buy from you. Growth marketing is more about growing your business by acquiring new clients, and it’s not about building relationships but selling to existing clients.

Where Is the Data?

If you’re wondering where your marketing campaign data is, never fear! You can check a few places to get information on your campaign’s progress. To start, try looking at your campaign’s analytics. These will give you detailed information on how your campaign is performing and where your traffic is coming from. You can also check with your marketing team or agency to get more details about your campaign’s progress. You also need to check your campaign’s results page to see how many leads or sales you’ve generated. This resource is a great start. You should be able to get a clear picture of where your data is and implement the data for your future marketing campaigns.
The big challenge with digital marketing is getting access to the correct information. Data analytics platforms like Google Analytics are free, but they only provide limited insights into what people are doing on your site. If you want to know who’s visiting your website, where they’re coming from, and how they interact with your content, you’ll need to pay for something like Google AdWords.
But what if you’re not willing to pay? What if you’re a small business owner who doesn’t have Google AdWords? You could try to do it yourself. But how do you know which keywords are performing well and which ones aren’t? How much money will it cost to buy enough ads to get the clicks you want? And once your site’s loaded with ads, how can visitors tell them apart from your regular content without getting annoyed too quickly?
The answer is in data. By making your site’s data available on the web, you give visitors a way to make informed decisions about which ads they want to see. The data can show them how much an ad is worth and whether it’s worth their time. And since people are willing to spend money for information, you can get access to that data without paying for AdWords.

Conclusion

Traditional marketing channels are still effective, but they’re challenged by digital platforms that can provide more targeted ads and offer more customer engagement options like customer chatbots and customer surveys. Growth marketing is a hybrid of traditional marketing and growth-oriented practices like customer engagement, surveys, and contests. It’s an effective way for companies to gain new customers, reward customers, and generate word-of-mouth publicity.