There is no shortage of social media marketing statistics out there. But what do they mean for businesses in 2022? Here are four statistics businesses should remember when planning their social media marketing strategy in 2022: The average person spends over two hours on social media daily. Over two billion people are active social media users. Social media marketing budgets are expected to increase by over 30% in 2022. Most users say that social media has helped them connect with friends and family, stay up to date on current events, and discover new products and services. As you can see, the world is changing fast. And it’s only going to get faster.
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If you want your content to go viral, you need to be providing value. People share things that give off an aura of trust and confidence (e.g., if you’re a fitness instructor, they might share how to exercise with others). Yet, without valuable sharing, your work will not have an impact. This may come as a surprise, but according to a report published by the Content Marketing Institute, “content that generates significant buzz tends to be more effective at driving traffic than other types of content” So, if you’re struggling with how to make your work spread online, read on! You can’t just write great content and expect everyone to read it. To achieve massive success through organic search engine optimization, you must develop a strong understanding of who’s visiting your website. By implementing some simple SEO techniques, you can learn what kinds of keywords bring visitors from Google to your site. You can use this information to tailor your content and optimize your page titles, meta descriptions, URLs, and internal linking pages.
The internet is full of business potential but is also rife with competition. In fact, according to Forbes, about 2.2 million websites are competing for attention — or 1.6% of all websites worldwide.
In conclusion, social media marketing is an essential tool for businesses in the modern age. As we can see from the statistics, its use will only become more widespread in the coming years. Businesses need to ensure they are prepared to take advantage of this by having a well-thought-out social media marketing strategy in place.
