There is no doubt that social media has taken over the world as we know it. With over 5 billion active social media users, there are many potentials for businesses to reach a broad audience through social media marketing. However, with so much competition, it can be challenging to stand out from the crowd. This is where social media marketing statistics and analytics come in handy. By understanding the social media landscape and using data to drive your decisions, you can give your business the best chance of success.
Social Media Usage Statistics
The average person spends around 2 hours per day on social media. That means that if you want to reach people through social media channels, you should aim to post at least once every hour. The number of times we post can have a massive impact on our success. If we look at the top ten most popular social networks in the world, we can see that they all provide some sort of analytics tool for us.
Facebook is the largest network, with more than 1 billion monthly active users worldwide. Facebook provides an API that allows developers to access their data using Facebook’s Graph API. With its Graph API, it is possible to create apps and track user behavior. A simple example would be monitoring how many people like your page or who liked one of your posts. This information will help you decide about future activities such as marketing campaigns.
Twitter has more than 200 million monthly active users and is proliferating. Twitter also offers an API that allows developers to build applications and monitor tweets. Using this API, it is possible to track mentions, lists, hashtags, followers, and retweets. You can measure what works best for you.
LinkedIn is another powerful networking platform that helps you connect with other professionals. It has over 300 million members globally, and LinkedIn gives a lot of detailed data about individual members. Through their API, it is possible to build custom applications that show insights into users. For instance, you could find out which industries they work in or whether they are part of your target audience.
Many tools are available online that give you access to social media data. However, none of them offer you the complete picture. We recommend starting with the free version before investing time and money in paid versions.
Social Media Consumer Behavior Statistics
The average person spends 1 hour and 40 minutes daily on social media.
However, the reality is that most people spend less than 15 minutes using any service. So, if you want to get people’s attention, you need to keep things concise.
According to Mention Research, the average person checks their phone only 14 times a week. And the average smartphone owner is constantly taking photos or videos.
People also use social networks to share content such as pictures, news stories, music, movies, TV shows, and even shopping deals. These are all potential sales opportunities for you. So, try to think beyond just making sales.
Here are some additional social network consumer behavior statistics:
- People use social networks over 250 million times per day.
- The average user visits ten sites before buying a product or service.
- Users send 715 text messages daily.
- Facebook users check their phones about 21 times per day.
- YouTube viewers watch 22 video clips per day.
- Twitter users tweet 12 times per day.
There are plenty more stats here, but what I’ve listed above will help you understand where your target audience goes while on social networks.
Despite gloom and doom, Facebook remains the most-used platform by marketers worldwide (93%). Instagram sits in second place (78%). — Source: sproutsocial.com
Facebook is responsible for a quarter of(25%) versus Google (28.9%), Amazon (10.3%), and others (35.6%) in 2020 alone all digital ad spending — Source: sproutsocial.com.
Social Media Traffic Sources
One of the most critical aspects of driving traffic to your blog or website is understanding where your traffic is coming from. There are many different social media traffic sources, each with unique benefits. By understanding the various traffic sources, you can better optimize your content and drive more traffic to your site. Here are some of the most common social media traffic sources:
Facebook Traffic Sources
- What percentage of traffic does Facebook drive to your site?
- How does it differ between males and females?
- What demographics do people fall into?
Asking these questions will allow you to target your future advertising campaigns effectively. You’ll know which demographic groups are driving traffic to your site and which aren’t. You can also compare which types of ads perform better on Facebook vs. Google+. For example, a recent study found that display ads were more successful on Facebook than organic search ads.
It’s important to note that Facebook doesn’t directly generate revenue for businesses, and instead, it provides an opportunity for them to advertise. But it’s still essential for marketers to know how much money they lose when they don’t optimize their ads. According to AdOpta, Facebook loses $3 billion in ad revenue annually due to poor ad targeting. This can be attributed to a lack of understanding regarding how well different demographics are performing with specific strategies.
To answer these questions, we first need to determine the source of Facebook traffic. There are three primary sources of traffic:
1. Organic traffic
2. Paid traffic
3. Referral traffic
Organic traffic refers to web traffic generated by unpaid links shared on social networks. It’s free traffic, so it’s not considered “paid” advertising. However, the amount of traffic from this source varies greatly depending on your network account’s activity. If someone shares a link to your website on Facebook, then people who click the link will visit your site. Organic traffic accounts for approximately 80% of overall Facebook traffic. As previously mentioned, organic traffic isn’t always the best type of traffic to convert. In addition to being free, there’s no guarantee that visitors clicking on organic links will become customers. So, it makes sense to invest time and resources into paid traffic.
Paid traffic refers to traffic driven by advertisements. You pay for those ads, either monthly or per click. When you buy ads, you choose to pay for paid traffic; you have complete control over the content and design of your ads. You can create targeted campaigns based on keywords, interests, age, location, etc. These campaigns typically cost less than organic traffic.
Because most Facebook ads are shown to friends of fans, they’re highly relevant to the people viewing them. This means you can target these ads specifically toward the people you want to buy from you. For example, let’s say you sell a product called widgets, and you could run an ad campaign directed toward people interested in purchasing wigs. Because most of your potential customers would have already heard of your products, you’d see a higher conversion rate than other kinds of ads.
Referral traffic comes primarily from websites or apps outside of Facebook. Most of the referral traffic is generated by sites like Twitter, LinkedIn, Instagram, Pinterest, Reddit, Tumblr, YouTube, and forums. Facebook has many features available to help you increase your visibility within the platform. With increased exposure, you’ll attract new followers and grow your business. Here are some tips to get started.
Google AdWords Traffic Sources
- What percentage comes from mobile devices?
- Which platforms generate the most clicks?
- Where are people located geographically when they visit your site from various countries?
These questions will give your insight into how to improve your campaign performance. They also provide data to help measure whether your spending was profitable. It is valuable information to have to plan future expenditures. Even more so when posting content related to your business, this is the first thing I tell new companies looking for social media marketing success.
Which keywords generate the most impressions?
Which leads to conversions?
Is there a correlation between specific keyword categories and high-volume days?
These answers will tell you which types of keywords work best. Some may be more relevant for local businesses, while others might be more general terms that appeal to a larger audience. You will have a better chance of your content going viral if you post regularly. If you do not want the posts to go unnoticed, you can also use scheduling tools like Hootsuite to schedule all your future posts in a.
You can monitor which platforms are most famous for sharing information by reviewing data from Google Trends. The results show that Twitter is still the biggest platform for users looking for news or information, and Facebook is second, with Instagram coming third.
Twitter Traffic Sources
Twitter is a popular social media platform with over 321 million monthly active users. According to Statista, in July 2018, Twitter had 33 percent of U.S. social media users. Twitter allows users to share short messages or “tweets” of up to 280 characters. Hashtags are often used to help users find tweets on specific topics.
As a medium for public communication and online information dissemination, Twitter is an ideal platform for obtaining real-time traffic data. Traffic data from Twitter include the number of tweets, URL clicks, hashtags, mentions, likes, and more. All this data can be used to obtain a deeper understanding of your target audience — information that can be crucial to your online marketing strategy.
As you build out your online marketing plan, it\’s crucial to know where your audience is spending time. This knowledge will help you leverage the platforms they use most and, in turn, reach them where they spend the most time. Traffic data sourced from Twitter can provide insights on which platforms you should focus your paid marketing efforts, such as paid ad campaigns.
To help online businesses leverage the data Twitter provides, Meetic Labs has built a Twitter bot that automatically retrieves and updates traffic data for multiple accounts at once. This means you don’t have to manually collect and transfer this information, which would be impossible given the amount of data Twitter provides and the speed at which it changes. The bot makes it easy to collect and store traffic data, which you can then analyze or upload to a service such as Google Analytics to get a fuller picture of your online presence.
Knowing where your traffic is coming from in real-time via Twitter is valuable because it allows you to make business and marketing decisions based on facts — data you obtain directly from your audience.
Instagram Traffic Sources
- How many followers does your account have?
- How much engagement do you see on your posts?
- What type of posts tends to perform well?
This information gives you insights into how to make your content more appealing and engaging. For example, I noticed that images perform well on Instagram, so I try to include plenty of photos in my posts.
I also find that videos tend to get shared more than text posts. So I think about using video in some of my posts. Google Analytics provides detailed stats on how effective your campaigns were. It shows you where your traffic comes from, how long visitors stay on your site, and what pages they visit. It can also track visitor behavior, such as bounce rate (the percentage of visits that leave after viewing just one page) and exit rate (visitors who click away without purchasing).
What are the critical metrics for success?
How often do people share your content? Do they come back to view it again? What was the conversion rate for each campaign?
These are great questions to ask yourself before starting any marketing campaign. They will help you understand which types of content perform best and whether your efforts are paying off.
How can I improve my performance?
The answer is simple — measure everything!
Using analytics software enables you to gain insights into your business’s performance and potential. By tracking different elements of your campaigns, you will be able to identify areas for improvement while providing evidence of your progress. This can be extremely useful when making decisions regarding new strategies and tactics.
In addition to gathering broad trends, you can also look at specific metrics to examine data points that are important to you. For example, you could study the number of views and shares of individual posts or even analyze the impact of particular hashtags, ads, or image tags.
If you already use an analytics tool but aren’t sure how to start collecting data, check out these resources:
1. Google Analytics
2. Kissmetrics
3. Mixpanel
4. Chartbeat
5. Clicktale
6. SimilarWeb
7. KISSMetrics
8. Apptimize
9. Flurry
10. Omniture
On average, users spend more than 5 minutes on each social network they visit, and Facebook is used for longer than any other social networking site. Users with no children or grandchildren spend an average of 11 minutes per day using social media sites.
Younger generations between 16 and 24 years old are most active on Facebook.
It’s been reported that only 25% of marketers use social media marketing as part of their strategy.
LinkedIn Traffic Sources
Which industries tend to link to your business profile? Are people searching for your products or services among other companies’ profiles?
This type of information leads to insights into the competitive landscape. It can also help you make decisions about whom to connect with, specifically those with whom you share similar interests or concerns. To analyze LinkedIn traffic sources, go to the Search tab and select “People,” then click on the “Find Similar People” button.
In addition to viewing potential connections, you can also search for keywords within specific job titles, company names, industry groups, and geographic areas. You’ll be able to identify which types of businesses and individuals are interested in connecting with you.
Analyze Your Targeted Audience
- How does your targeted audience differ from others?
- Which demographics do you serve?
An excellent way to determine whether your target market fits your ideal customer profile is to look at the audience that visits your website or engages with your social media presence. You can analyze your visitors’ behavior to determine what they like best.
There are many ways to find out more about your audience:
- You can check out Google Analytics to get a general idea of which pages your audience prefers.
- Check out Hubspot to learn more about your audience and compare yourself against competitors.
- Use tools such as Buzzsumo to discover trending topics related to your niche.
- Using these insights, you can create better-targeted posts and ads.
Learn More About Influencers
- Who are your influencers?
- How many followers do they have?
- What do they write about?
Influencer marketing is becoming increasingly popular, where brands seek the advice and expertise of top bloggers and influencers. These people may already have hundreds of thousands of fans, but that doesn’t mean they don’t care about their brand. Instead, by doing sponsored posts, they can earn additional income without having to pay the total price for advertising slots.
With this knowledge, you can tailor your content to appeal to these influential customers. You can even send them free samples of your product or service to build rapport.
LinkedIn Statistics
The average user spends around 5 minutes per day on LinkedIn, but this varies depending on what they’re doing. For example, if you’re looking at job opportunities, it could take longer than usual, and it will be less than usual if you’re browsing news feeds and reading updates.
When you look at the stats, it would seem like LinkedIn users spend much of their time interacting with others. But if we think about it, most businesses don’t need an audience; they just need leads. And that’s precisely what LinkedIn provides. As we mentioned earlier, you can track all kinds of data, including follower growth, click-through rates, views, likes, comments, etc. So here’s what you should know. You can use the analytics section to keep tabs on all the data points related to your pages. To view these stats, select the right option based on which metric you want to
TikTok Statistics
The app has become so popular that it now boasts 1 billion users worldwide. It’s not just teens who love the app — people of all ages and backgrounds are using it to share funny videos, music clips, memes, and more. One of the most significant benefits of TikTok is its ability to bring in new users. Just last year, the platform was downloaded over 100 million times. The great thing about this number is that it keeps growing each month. If you’re wondering how to grow your tik to following, here are some tips. First, ensure that your account is set up correctly and that there isn’t too much spam. Also, keep regular uploads. These help build a solid base of followers.
Second, you must use hashtags. People search for things based on hashtags, so keep yours relevant! Third, engage with other TikTokers. This builds trust between both parties and helps drive engagement.
Instagram Statistics
People spend an average of 15 seconds on Instagram, but according to Statista, 60% of Instagrammers spend between 30 seconds and two minutes on the site. In addition, 70% of users who visit the site daily spend five to 10 minutes on the network.
While Instagram has come under fire recently due to privacy concerns, the company still offers robust metrics. Instagram allows you to see how many people are viewing your profile, what kind of posts are getting the most attention (likes, comments, etc.), and how well you’re performing compared to your competitors. These insights can help you make smarter decisions when posting images and uploading new ones.
Twitter Statistics
On Twitter, the average user spends 20 minutes per day. However, if you follow our guide on how to grow your Twitter following, you might pay as little as 3 minutes per day.
But what do these numbers mean? Here’s what you need to know: users can follow you back if you follow them first; your tweets have a greater chance of being seen by more people, and people tend to check their accounts infrequently. That said, if you want to grow your visibility, you should tweet regularly. We recommend tweeting at least three times a week to increase the chances of staying visible.
YouTube Statistics
YouTube is one of the world’s largest video platforms. According to SimilarWeb, the site receives more than 800 million visitors per month from different countries. These vast numbers make YouTube a powerful marketing tool. And while most viewers watch videos via mobile devices, YouTube also attracts traffic from desktop computers. Here’s what you can learn from these numbers: the length of your videos matters; if your videos don’t generate enough clicks, they won’t rank high on Google; and people prefer shorter videos.
Facebook Statistics
There are over 2 billion monthly active Facebook members, making it the second-most-popular website in the world after Google. As such, Facebook has become one of the best places to market products online. According to Facebook, the average member spends 4 minutes per session using the platform. While this number may seem low, remember that not all users log onto Facebook multiple times in a given period.
Facebook is losing its dominance in social media to new players, and there are signs that the platform’s growth rate is slowing down. Last year, Facebook reported that monthly active users had fallen by 700 million to 1.59 billion. Even so, the company continues to expand aggressively, with plans to enter China, Brazil, and India.
Facebook also provides analytics that allows you to measure the performance of your page. If you’d like to learn more about this, read our article on Facebook business pages.
Pinterest Statistics
While Pinterest isn’t quite as popular as Facebook, Tumblr, or Instagram, the site does have millions of unique visitors every month. According to Statista, Pinterest is the fastest growing social network worldwide.
Although Pinterest doesn’t provide specific stats regarding user activity, there are several ways to monitor the performance of your account. For instance, you can look at your follower count and engagement rate. The former tells us how many people follow your account, and the latter indicates how often people like and repin your pins. You can access both metrics by going into your settings and looking under the ‘Analytics’ tab.
Snapchat Statistics
Today, Snapchat is one of the most influential social networks. In fact, in 2016, the company surpassed 100 million daily users. That’s why businesses need to be prepared to take advantage of the platform.
According to Snap Inc., 92% of millennials consider their phone their primary form of entertainment (2018). More importantly, over half of the teens say they get online first thing in the morning. So getting them on your page during prime time could result in increased engagement. To optimize your efforts, try posting regular snaps. Use emojis to make it exciting and funny. And don’t forget to add extra text below the image. Make sure you put a call-to-action somewhere in the message.
Google+ reached 500 million users last month.
Google+ has been around since 2011, designed to help companies connect with their customers. Since then, the network has seen steady growth, with 200 million monthly active users and 100 million daily active users.
Social Media Advertising Statistics
The most popular social networks are:
- Facebook (with 1.7 billion monthly active users).
- Twitter (with 300 million monthly active users).
- Instagram (with 200 million monthly active users).
These numbers continue to grow due to the increase in smartphone use.
Facebook Ads
Facebook is one of the best platforms for advertising because its massive user base provides plenty of opportunities for businesses to connect with consumers. While it doesn’t cost much to advertise on Facebook, brands must pay attention to their ad targeting strategy and optimization process, which isn’t cheap. However, Facebook offers robust analytics tools that show exactly what works and doesn’t.
You can use Facebook Ads Manager to set up individual campaigns. Once you’ve created a campaign, you’ll need to select what kind of audience you want to target. After choosing an option, you can write specific criteria for your audience, such as gender, geography, age ranges, interests, job titles, company size, industry, and more.
Once you’ve established your targeting criteria, you’ll be presented with options for how you want to advertise. You can pick between text ads, carousel ads (where multiple images appear), video ads, and promoted posts where businesses promote their updates. Once you begin promoting content on Facebook, you’ll want to monitor its performance closely. To do this, you can go to Ad Insights.
Here you can see how many people saw your post, how much engagement they had, and which demographics reached. You can also see which pages liked your page and where you might be able to drive more traffic. If you’re looking to spread the word about your brand, consider using Share-Alike to share stories across various platforms.
If you don’t already have a Facebook page, you will need to create one first. Then, you can begin promoting your products using the ad manager. Ads can include calls-to-action like “buy now” or “download my guide” within the image. Or, you can provide links to landing pages for further instruction. Be careful not to overdo it with too many CTA buttons, however, since it may overwhelm visitors and take away from the main message.
Instagram Ads
Instagram lets you send direct messages directly to individual followers and tag them in posts. It’s great for making friends and finding new prospects, primarily if you work in the creative industry.
If someone follows you back, they will receive notifications whenever you post new content. This includes images, videos, and stories. You can also add hashtags so that all of your pictures appear together under specific keywords, which helps your audience discover relevant topics to follow.
Twitter Ads
Twitter is an excellent choice for brand awareness. People who follow you will get notified when you publish something new. When you tweet, try to keep your tweets short and sweet, and you don’t want to bore your followers by spouting off long paragraphs of text.
To promote your account, simply retweet other influencers or those who mention you in their tweets. Doing this allows you to share your articles and blog posts with hundreds of thousands of potential customers without paying anything!
Twitter has some particular features that make it perfect for marketers. Users can follow anyone who tweets on a specific topic, making it possible to find potential customers before they even tweet about anything. When someone retweets your content, it’s shared with their followers. Since everyone sees that content, it creates an opportunity for engagement and shares a positive reputation for your company. But keep in mind that much spammy content gets posted there, so you shouldn’t rely solely on retweets to drive traffic unless you have several thousand followers.
LinkedIn Ads
LinkedIn allows you to upload blogs, articles, and presentations to share with others. For example, you could write a blog post, then link it to your profile page, so your connections see it when they log into LinkedIn. LinkedIn gives users access to jobs, news, and events related to their industries, and you can target ads specifically to users based on their location, job title, and skill sets.
Snapchat Ads
Snapchat is an app that enables users to send photos or videos to only their friends, family members, and colleagues. After sending the photo or video, it disappears after 10 seconds. If you want to market a business on Snapchat, be sure to use the correct type of marketing campaign.
For instance, you might put a QR code on your product packaging. If someone scans it, they will be taken to your website, where they can learn more about your products. This is one of the most effective ways for businesses to generate leads. The critical thing to remember here is that once your leads are generated, they need to be nurtured until they become sales-ready.
Content Social Media Marketing Statistics
Regarding social media marketing, statistics show that content is king. A recent study found that 78% of marketers say that their top challenge is creating enough content, and 59% say that they struggle to produce engaging content. With that in mind, it’s clear that content is a crucial part of social media marketing. However, creating quality content can be a challenge.
If you’re looking for some inspiration, check out these statistics on content and social media marketing:
- 92% of marketers believe that social media is vital for their business.
- 60% of marketers are creating more content now than they were a year ago.
- 43% of marketers are posting three times a week or more.
- 33% of marketers don’t have time to create content.
- 12% of marketers spend over 6 hours each month working on content creation.
Instagram is one of the best platforms for generating leads. People tend to trust images more than text. So by using pictures instead of readers in your posts, you can give your audience a better experience and encourage them to engage with your brand. Here are some tips on how to get started with Instagram lead generation:
1. Make a series of helpful images
Use an image from your customer journey, a picture of your latest sale, or even a simple graphic showing help. This kind of content will help customers relate to your company and understand what your brand does.
2. Provide value first
It’s vital to ensure your followers feel like they are getting something for free. Posting links to resources that offer great value builds relationships between brands and audiences.
3. Create eye-catching visuals
If you’re going to take the time to create high-quality images for Instagram, you may as well go all out. Your pictures should include bright colors, sharp details, and lots of contrast.
4. Engage your audience
One good way to attract attention is to comment on other users’ posts. A simple comment saying “great post” will do wonders.
5. Be consistent
Post daily. Consistency breeds trust and followers. You’ll gain new fans as long as you keep up with your regular schedule.
6. Offer giveaways and contests
People who participate in giveaway contests often share those experiences with their friends.
7. Encourage interaction
Keep your conversations light and fun. Don’t be afraid to ask questions, but avoid asking personal questions or soliciting advice.
8. Keep things timely
Create content that relates to current events. The goal isn’t to bombard followers with information but to provide valuable insights quickly.
9. Go live
Live streams are one of the most powerful tools you can use to drive engagement, and this is because they allow you to interact directly with your audience.
10. Include hashtags
Hashtags are an excellent tool for connecting with other users. They also add context to your images and videos, making them easier to find later.
11. Optimize your account
You need to know how to optimize your performance to ensure that your business reaches its full potential. One great place to start is by optimizing your profile so that users discover your page. How to Grow a Facebook Business Page
Content Strategies
Facebook is a fantastic platform for growing businesses–if you know how to leverage it properly. Here are a few ways to develop a Facebook business page:
1. Give away freebies
Provide free samples, coupons, or discounts to customers, and let them know about the promotion via Facebook ads. Offering incentives encourage people to click on your ad.
2. Use stories
Stories are another effective strategy when promoting your business. Stories tell a story, making it easy for readers to digest.
3. Add location services
Location service allows users to see where their friends are located. By adding this feature, you can show your audience which area of town you’re in.
4. Promote special offers
To entice people to visit your page, share special offers. For example, say you have a coupon for 20% off. Share it on Facebook!
5. Build connections
Connecting with existing customers and clients helps grow your business immensely. If you don’t already have a strong relationship with them, try building one with an email newsletter.
6. Create engaging content
Customers like to read quality content that’s relevant to them. Make sure that your content is interesting and provides value.
7. Invite influencers to promote your business
Doing this will help spread awareness and get more likes on your page.
8. Ask for reviews; ask your customers what they think about your product or service. Please do this by posting comments on their photos or asking them directly.
9. Interact regularly
This will encourage others to follow your page and engage with you. It shows that you care enough to ensure that your community knows what you’ve been up to lately. What You Should Know About Facebook Ads
Marketing is constantly evolving. In today’s digital age, you must keep up with the latest trends in marketing if you want to succeed.
Conclusion
In conclusion, social media marketing is essential to any content strategy. By understanding the most important social media marketing statistics, you can tailor your content to your audience and see better results. Keep these statistics in mind as you develop your social media marketing strategy, and you’ll be sure to see more success. The most important thing to understand when using social media for business is that you need to have a strategy before you start posting. You can’t just wing it and hope for the best. You need to know who your target audience is, what kind of content they want to see, and how often they want to see it. Once you have all of that figured out, you can create a social media marketing plan to help you achieve your business goals.
